Intense headshot on black backdrop

It’s Magic; Maddox Magic

For all Britain’s Got Talent fans, tonight you witnessed the wonder of Maddox Magic. We first met Sam “Maddox” Dixon back in 2016 shortly after he returned from tour performing with Coldplay. At the time he was transitioning from music to a full time career as magician “Maddox Magic”, specialising in close-up sleight of hand magic and deceptive illusions.

Back then we had great fun treading the streets of East London, photographing as he stunned people into silence on the street with impressive tricks whilst maintaining that unmistakable Maddox smile and unassuming vibe. Read more and see photos from our 2016 shoot here.

For this shoot our brief was to capture more of Sam’s personality, with the addition of a studio setting for May’s front cover of international magic magazine “Vanish”.

Intense headshot on black backdrop

Maddox for Vanish Magazine front cover, May 2018 edition

Maddox Magic sitting on a chair, black backdrop with Rubik's Cube

Rubik’s Cube

Once finished in our Chiswick High Road studios we took a stroll around the block. We’re always a fan of our local railway arches. To others a dingy uninspiring narrow alleyway, to us it provides eye-catching texture, interesting backdrops and therefore photo opportunities galore.

Portrait of Maddox Magic wearing red coat against vertical steel railings

Maddox, Stamford Brook arches

Black and White Portrait of Maddox Magic against shutters set to a vanishing point

Maddox, shutters

A theme to many a Mat Smith Photography shoot is the coffee stop; this shoot was no exception. Artisan Coffee have become particularly special to us – as well as neighbours they also roast their beans in the workshop at the bottom of our garden.

Photo of Maddox shot through window into cafe, with lights behind

Maddox, Artisan Coffee

Talking about the roasters, this was our next shooting location. The mix of rope lighting, London stock, ply and render allows for a great range of scenes all in one venue.

Maddox on bags of coffee beans in a roastery in Chiswick

Maddox Magic, Coffee Roastery, Chiswick

Maddox card trick

Just before sunset we strolled around our local square before heading back to the studio, and as we packed down for the night, we were lucky enough to be treated to a trick.

Maddox Magic, Hoodie, St Peter's Square, Hammersmith

Maddox Magic, St Peter’s Square, Hammersmith

The magic of Maddox as well as, of course, the magic, comes from who he is. Relaxed, personable, engaging. He drew us in and astounded us with a card trick that has left our brains all a-jumble. Afterwards he graciously heard our rookie theories as we scratched our heads attempting to work out what we had just both witnessed.

Mat Smith is a London-based portrait photographer. To see more of his work or to get in touch, visit

And here’s Mat’s photo on the front cover of Vanish Magazine, May 2018.

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